Reducing the environmental impact of our communities will lower operating costs, enhance the quality of life for our residents, and maximize value to our investors and shareholders. Our goal is to seek more than just financial performance by achieving something we refer to as ROV, a Return on Values. This concept that brings UDR’s corporate objectives full circle, delivering personal and professional fulfillment to associates and residents alike.
To accomplish this goal, UDR has created Sustainability Guidelines that are being implemented, throughout our portfolio of communities, located from coast to coast. Our original Concept of Smart Apartment Living is being expanded to offer opportunities for all residents to enjoy green living environments. The idea is to make it easy for them to contribute to sustainability without having to make a special effort; to create communities designed to make living and thinking green so easy and intuitive that it becomes second nature.
While the knowledge that what we are doing makes a measurable difference in saving energy, reducing costs and improving our communities is important, it is particularly gratifying to see our residents get excited about embracing green initiatives. For many, it is the first time that they have been afforded a real opportunity to participate in efforts and programs that have previously been available only to homeowners.
Our efforts address these key areas:
Native & drought-tolerant vegetation, water retention and preservation of mature trees and waterways. Storm water or well water irrigation, where feasible. Smart irrigation controllers.
Indoor Air Quality
Low VOC paints, adhesives and sealants.
Reducing the use of paper through electronic processing of rent payments, service requests, and lease renewals. Converting to 100% online marketing and advertising, which eliminates the need for rental magazines.